Over the last couple of years, a new fad has sprung up in the world of online marketing – Explainer videos which are a great way to showcase a brand, product, or service in a few minutes effectively.
What is An Explainer video?
It is a promotional video of animation, usually around 1 to 2 minutes in length, explaining about a company, product, service or application. Instead of reading through a long article, this modern generation and most of the online browsers usually want an accurate information and they want it fast. Since the arrival of YouTube, web videos have improved and have become a huge hit among Internet visitors to some stages Internet marketers.
Explainer Videos offer quick and easy information
It is becoming more common to see a video explainer or “Explainer Video” on a website or blog. These videos are very popular because they help to offer information in a very simple way; People are not willing to read the text and prefer to click on a video to find out what the website or blog offers.
Companies can increase their conversion rates thanks to these videos. Many online marketers also email them to people on their email lists for adverts and engagement. The other big advantage is that they help to increase Google’s ranking (they come before in results) of the websites that offer them.
What makes an effective explainer video?
If you are planning to use an explainer video on your website, and do it right, you need to know this:
- The video should be very short in length. Most videos are only a minute long, although some of them are longer. Three minutes is the absolute maximum for these videos because there is a possibility that people will stop seeing at one point, thus losing what is contained in the last part of the video.
- Let’s get to the point immediately. Internet users have very little time and expect to get information immediately. We are unlikely to get another opportunity to communicate with a prospect who has stopped watching our video.
- Attention should focus on benefits rather than on features. The key to selling something is to give the right answer when a potential customer asks, “what is the benefit for me”? The purpose of the video is to draw attention, not make a sale. If a person is interested in the video, you will see it and then from our website we will make the sale.
Explainer Video Example by Innova Motion Studio
Customers love explainer video
Animated explanatory videos can increase your landing page conversion rates by up to 100%. After incorporating an animated video, some clients have seen their conversion rate increase from 6.5% to 13%. If a picture is worth a thousand words, then a video could be worth more than a thousand sales. Animated Videos can make your customers feel more confident about your online purchase decision.
The video must have a very high quality. This includes audio and not just video. If the production is of poor quality it will not give you the results you want and it will also bad repercussion in your business.
Do not go crazy with special effects, as they can be a great distraction from the message you are trying to convey. Special effects and postproduction only serve to raise the self-esteem of the one who does.