The primary reason to make a custom explainer video is to clarify what your company does and how your products or solutions are different than those of the competition. If you can do that well, then you can increase the conversion rates of prospects coming to your website, and in turn, increase your overall sales. [...]

Over the last couple of years, a new fad has sprung up in the world of online marketing - Explainer videos which are a great way to showcase a brand, product, or service in a few minutes effectively. What is An Explainer video? It is a promotional video of animation, usually around 1 to 2 [...]

There’s a good reason why so many businesses are turning to explainer videos as a way to promote their products and services. These short, animated videos are able to tell a brand story in a way that helps to convert potential customers. Even better, these videos are optimized for mobile, so they can be viewed [...]